By now, the lauded September issues of all your favorite fashion magazines should be arriving in the mail. My local postman, Lou, says he’s been hitting the weights all summer in preparation for the “bibles”: coming from the likes of Vogue and In Style. The arrival of these style guides signal the change in the fashion seasons and herald the arrival of pre-fall– a season that lives on the fashion and retail calendars that celebrates the transition from summer to fall with the arrival of all the must-have boots, jackets and handbags to help build the perfect closet.
Ideeli wants to get in on all the pre-fall celebration too. TODAY ONLY, Ideeli will be helping curvy fashionphiles build the perfect wardrobe with a fabulous promotion:
SPEND $85 AND GET $15 OFF YOUR PURCHASE
SPEND $125 AND GET $25 OFF YOUR PURCHASE
Not bad right? Especially since the online shopping destination is adding some amazing new brands to their plus size shop ever week. This week, Ideeli is hosting a special brand event for TAHARI Arthur S. Levine which launches today with some beautiful graphic prints– perfect for this season’s wardrobe revamp. Here’s a fave of mine from the brand’s new plus shop.
But TAHARI Arthur S. Levine isn’t the only brand on sale today. Ideeli knows that when building the perfect wardrobe, one must also have the basics (classics and accent pieces to build on)– tops, bottoms and dresses. So to help in this arduous (but super fun task), Ideeli has added some amazingly chic pieces from Miraclebody, Philosophy, Lafayette 148, Marina Rinaldi, Seven7 and more to today’s big sale as well!
In recent weeks I have been on this mission to “curate” my life. I don’t know if it’s because I’m getting ready to start a new chapter (stay tuned my darlings….all will be revealed in due time) but I have been on a “de-cluttering” kick. Paring down and “lightening” up your environment is a great way to make room for new things. .
So part of this new chapter has me changing up my style a bit…”upgrading” my fashion sense so to speak. My very late “spring cleaning” has me at a point that my closet is nearly empty. Between what I have donated, given away or sold…there really isn’t much left in the wardrobe. This near Herculean (lol…see my reference to this summer’s certain blockbuster… I can’t wait to see Dwayne “The Rock” Johnson in the movie about the ancient Greek hero) task has me trolling…er..browsing the internet looking for ways to add some of my favorite designers to my wardrobe without breaking the bank.But fear not! There is a remedy for that.
Ok, I know you are probably sitting there shaking your head saying Ideeli isn’t new. Technically speaking, I never said it was. For those of you not familiar with the site…ideeli offers its members online access to designer brands at up to 70 percent off retail prices every day. Daily,ideeli’s limited-time sales feature the most sought-after brands in women’s apparel, shoes, beauty and accessories, plus must-haves for men and home. This online shopping gem has brought many a fashion maven its inspired take on style and the best trends since 2006. As of January, Ideeli joined the Groupon family– opening up a whole other realm of savings possibilities..
There are a lot of new things going on over at Ideeli (besides its marriage to Groupon). The site has been making a concerted effort to expand and broaden their offerings– with particular attention being given to the curvy/plus size category. And I’m going to let you in on a little secret…yours truly is teaming up with Ideeli to help make this happen! Part of the next chapter in the Curvy Socialite novel…but I’ll share details at a later time.
In the meantime, check out today’s sale in the Plus Size category whic features brands including Lafayette 148, Anne Cole Signature, Tadashi Shoji, Taylor, Mlle Gabrielle, R & M Richards and more! Everything from basic tees, to evening gowns, swimwear, those trendy patterned pants everyone’s sporting this season, cocktail dresses, day dresses, blazers and everything in between can be found in Ideeli’s Plus Size shop. And an added bonus…Today and tomorrow enjoy free shipping site wide!
Here are a few pieces I’ve been eyeing for my closet….
Eva Mendes has always been on my personal best-dressed list since she first began making the rounds at major red-carpet events. She had this chic yet sexy and confident style about her—a sophisticated feminine swagger.
I’ve always picture Eva as that girlfriend with the perfect closet. Everything she puts on just looks great on her. Not only does she know how to dress for her body type but Eva has an innate style sense that can’t be taught. Ok, so not all us are blessed with the ability to step into our closet and walk out a style icon, but thanks to Ms. Mendes and New York & Company, at least we can look like we did.
Back in February of this year, Ms. Mendes announced that she was collaborating with the affordable fashion retailer on a new collection. On Wednesday, Eva debuted the vintage-inspired line at store’s flagship in New York City.
Recently, Eva Mendes recently spoke about her foray into fashion design. “The challenging part of this process was knowing that I had women, especially my sisters, counting on me to make them look good,” Mendes tells the Huffington Post. “I take this very seriously … I can’t wait to get feedback from women about what works for them and what doesn’t. I hope I don’t disappoint them!”
Full of stylishly flirty pieces, the Eva Mendes Collection features dresses, skirts, blouses and accessories with an ultra femme feel. And every piece is under $100 (except for the coat which comes in soft pink ad camel). The collection launched on Thursday (September 19th– this blogger’s birthday). Many of the pieces are already sold out. Shop the collection here.
This isn’t the first venture into the design world for Mendes. She launched a home décor line, Vida, with her former beau George Augusto. In 2008, Eva launched a line of bed linens with Macy’s. She later teamed again with Macy’s to launch a line of dinnerware in 2010.
Want learn more about Eva Mendes’ inspiration behind the line and see more of the collection, check out this video from New York & Company.
Attention Brides-to-be (and those planning the ultimate wedding in their heads), Target (Tar-Zhay) has launched their own line of bridal, bridesmaids and flower girl dresses called Tevolio. Check out some of the simple yet chic styles here.
The line—a loose translation of the Italian phrase Ti Voglio (“I love you”)—also features customizable dresses for bridesmaids and flower girls, but we’re seriously impressed with the gowns for the lady of the hour. However, princess brides and cupcake wannabes can stop reading now, as the silhouettes offered are super-minimalist and sleek—two Carolyn Bessette-style silky sleeveless cuts, one capped-sleeve style, and one simple strapless gown.
It seems exceptionally smart of the mass retailer to break into the bridal game, especially since women historically love to buy items that look chic without spending a ton of money. Plus, during the last ten years or so, Target has become an acceptable—even preferred—place for style-minded consumers to go, so it’ll be interesting to see if that mindset spills over into wedding dress…
Lawrence Durrell once said that “….artists are born not made.”
This is the quote that came to mind when I first met Turkish-born Holland-bred, Elif Katik. A woman who sees the world in bold colors and flattering silhouettes, Elif isn’t about trends and what others deem fashion but rather what appeals to her.
Katik is a quickly making a name for herself on the New York fashion scene. Elif heads the design team for Jordan Taylor, a Manhattan- based resort and beachwear brand. With successful collections under Jordan Taylor and Elif for Jordan Taylor, she launched a contemporary bridge line under her own name that debuts in boutiques in Spring 2013.
The Elif Collection exudes a chic European aesthetic that is designed to seduce and excite with beautiful separates and dresses that can easily go from day to evening catering to sizes 0 to 8.
The collection showcases Elif’s keen sense of detail with her particular attention to construction and fabrication—elements that combined with sleek silhouettes and a vibrant color palette accentuate the female form.
A few months ago I had the pleasure of becoming a member of the Bloggers’ Collective, a New York-based curation of fashion, beauty and lifestyle blogs. One of the biggest benefits I’ve had thus far from being a member is having the opportunity to meet some amazing bloggers who I might not have necessarily come across on my journey through the blogosphere. One of the bloggers I’ve met is Heather Epstein— the maven behind Fashionista NY Girl.
This Fashion Week, I had the opportunity to guest blog on Fashionista NY Girl where I covered the beautiful (but early morning– thank goodness they had coffee) presentation of Renzo + Kai at the famed Empire Hotel (no Chuck Bass sightings Gossip Girl fans). Check out the post on Heather’s blog here.
Besides Mercedes Benz/IMG, there are other groups that hosted Fashion Week in New York this season—including NOLCHA. Started by Kerry Bannigan, a Brit with a passion for fashion and business, NOLCHAis one of the “leading business platforms for independent fashion designers and retailers” by providing educational and event resources and thus “making business easy for the fashion minded.” In the short time that NOLCHA has been around, the company has done great things for brands that may not have had the opportunity to showcase themselves to the world. So each season, when the invitation for NOLCHA Fashion Week (which ran September 13th– 16th), I make it a point to attend some of their events. This season, I was introduced to the lovely bridal and eveningwear collection of Liz Fields.
Named after the designer, Liz Fields is a luxury, special occasion (weddings, black-tie, red carpet, and more) brand that last year with launched with their Spring 2010 collection. The brand’s mission is to “create gowns that women fall in love with.” With their Spring 2011 collection, they definitely achieved that goal.
The show had almost an ethereal feel to it with the models walking barefoot (odd and first, but when you continued watching the show, it fit perfectly) on a rose petal- covered runway. Featuring the traditional hues of Spring and Summer (teals, pinks, whites, creams and yellow), the collection featured pieces that were very much about the minute details (pearl beadings, gem appliqués, floral additions, etc) as well as the overall look. Liz took into account every aspect of the dress ensuring that the woman lucky enough to wear it would look absolutely gorgeous.
Here are a few pieces that were on display before the show….