MAGNUM® ICE CREAM AND BCBGMAXAZRIA COLLABORATION TURNS CHOCOLATE AND COUTURE INTO THE WORLD’S MOST PLEASURABLE FASHION ACCESSORY
Who knows when it first started….the love affair between the human taste bud and the decadence of chocolate? We all have heard people even say that the taste and smell are practically orgasmic.
BCBG MAXAZRIA gets it and knows that this scrumptious scent can be the ultimate pleasure. That is why the fashion brand has teamed with Belgian chocolate brand, MAGNUM, to create the marriage of indulgence between fashion and delectable forbidden fruit. What was the result? This teaming culminated in the innovation designed wrap which allows you to experience the pleasure of chocolate wherever you go with the launch of The BCBGMAXAZARIA for MAGNUM Belgian Chocolate Wrap.
This beautiful wrap allows the wearer to experience the sensual effect of the famed European chocolate. Infused with the sexy scent, you fall under the indulgent spell of the “MAGNUM Effect,” as you’re wrapped in aromatic pleasure.
The MAGNUM Effect was the creation of Harvard scientist and scent inventor David Edwards and master perfumer Christophe Laudamiel—the result of crafting a blend of vanilla, sandalwood, creamy natural chocolate with Orris butter and Orris resinoid creating a scent that is soft, creamy and mouthwatering.
The wrap features an innovative technology called Wearable oNotes are designed to carry scent-based “messages” that trigger the positive experience associated with the smell of chocolate.
This fashionably delicious wrap is a limited edition “gift with a purchase” at select BCBGMAXAZRIA stores this summer.
Want a BCBGMAXAZRIA for MAGNUM Chocolate Wrap of your own? Click the image above to enter the giveaway!