WADING THROUGH ALL THE MUCK: The Muck B 1802 Boot

As I said in a previous post, I’m not big on the whole reality TV thing. But I have to admit there is one reality show that is a guilty pleasure of mine…The Amazing Race. Maybe it’s the thrill of the competition (11 teams of two compete in an elimination style “race” for a grand prize of $1 million) or the exotic destinations that the teams get to visit throughout the competition—whatever “it” is, it has made a fan out of me.  The Amazing Race has had some memorable teams over the years. One of my favorites happened to be the season 21 winners (and the stars of another reality TV show entitled The Fabulous Beekman Boys—ironic right?), Josh Kilmer Purcell and his husband, Brent Ridge.

Back in 2007, the couple bought a 19th century farm called Beekman Mansion in bucolic town of Sharon Springs in upstate New York. The couple launched a business, Beekman 1802 selling products derived from the produced grown on the farm.  Last week, Brent and Josh took their lifestyle brand one step further by teaming with The Original Muck Boot Company on the footwear company’s first fashion collaboration inspired by the growing farm-to-table movement—Muck B 1802. Known for creating comfortable boots ideal for messy and tough conditions in work, farming, agriculture, outdoor sporting, lawn and garden– even the spring monsoons that now plaguing New York. The Muck B 1802 boot is the perfect marriage of both brands—combining style and substance. The boot debuted this past week in New York City at the charming organic eatery, Green Table, located in the famed Chelsea Market.

Muck B 1802 boot
Muck B 1802 boot

Only 200 pairs of the limited edition boot will be sold on both the Beekman 1802 website and on www.muckbootcompany.com. The Muck B 1802 boots come in two styles: black with red trim and black with grey trim. The 100 percent waterproof boot will feature Muck’s XpressCool liner, which keeps feet cool in warm weather. A lightweight sole with rubber pods provide optimal traction and support with comfort and flexibility. The boot’s suggested retail price is $170.

The Muck B 1802 boots come in two styles: black with red trim and black with grey trim.
The Muck B 1802 boots come in two styles: black with red trim and black with grey trim.

The debut of the Muck B 1802 boot also heralded the announcement of the winner of Beekman 1802’s first annual Mortgage “Lift” award which gives a $10,000 grant  to a deserving family farm that demonstrates innovative business practices, helping restore small farms as the economic backbone of America.  This grant was inspired by Ridge and Purcell’s own experience trying to pay off their own loan which led to the production and naming of an heirloom tomato variety, “The Mortgage Lifter,” which they hoped the pasta sauce it produced would raise enough to pay off their own land loan. While bottling their first jars of sauce, Brent and Josh won the Amazing Race. With the proceeds, they were able to pay off their own mortgage. It was then they pledged to give back 25 percent of proceeds of the sauce—2014 marks the awards inauguration.

Not only does the Mortgage Lifter award winner take the “Lift” award grant to invest in the future of their farm, The Original Muck Company donated their best selling Chore farm boot to the entire staff of the winning farm.

For more information on The Original Muck Boot Company, visit www.muckbootcompany.com.

For more information on The Fabulous Beekman Boys, visit www.beekman1802.com,

 

The Fabulous Beekman Boys at "work."
The Fabulous Beekman Boys at “work.”

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