FASHION WEEK 2011: Riviera Club Fall 2011 Presentation

Friday evening was definitely a busy evening for yours truly. After attending one presentation at Lincoln Center, I had to race downtown…way downtown…to the Bowery Hotel for the Riviera Club Fall Winter 2011 presentation.

After a near death experience in the cab ride over (which I shared with stylist Shatonia Amee and fellow blogger Ashia Sims), the scene that met us was an interesting one. When we arrived we entered into what seemed like a big soiree. Photographers were snapping shots everywhere and people were schmoozing and walking around with glasses of wine. Not odd if you were thinking the event was a party, but a little if you were expecting a traditional fashion presentation.

As you stepped deeper into the venue, there was a huge table full of bottles of wine, fruits, artesian breads, smoked sausages and more. The “audience” surrounded the table which was populated by gentleman who seemed to be just enjoying the food and drink and having a great time. The “party-goers” at the table were the models– novel idea, and very fitting for the theme of Riviera Club’s Fall presentation.

This season, the brand decided to share the story of the California Wine Renaissance. A twist on the ruggedness of traditional work wear, Riviera Club channeled the marriage of blue collar chic and polished dishevelment. A great collection that was complimented by amazing accessories by Generic Man shoes and Riviera Club’s own hat collection. Styling for this presentation was done by Julie Ragolia and the staged party was designed by famed set designer Michael Sturgeon.

For more information about Riviera Club, visit www.rivieraclothing.com

 Images from the Riviera Club Fall 2011 Presentation.

 

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